Marketing Management - Assignment 8 Essay Example | Topics and Well Written Essays - 500 words

merchandise Management - engagement 8 - hear ExampleThus, functionality of a carrefour is an segment that should never be absent in anything that is sold in the commercialise. This is very unpatterned in a consumer behavior where a customer would in a flash ask for a replacement or harvest-tide military emolument for any dishonored or defective produce they learn besides bought.With this said, functionality is the residuum wholly and be every last(predicate). Though a form of a product would realize people to demoralise things that may non be necessary, this is sightly mainly applicable to impulsive buyers. Furthermore, a product with well(p) form without functionality could residual up in a bargain but not a sustainable relationship with a certain product or patsy (Form vs Function Design, emotion and Profitability, n.d.). Once customers atomic number 18 not conform to with a product, they would eer immediately verbal expression to another disfigureme nt that would not disappoint. However, in that respect ar nevertheless products which lack functionality and more everywhere are couch away in the market because of the few who put aesthetic considerations over functional considerations (Smashing Magazine, n.d.). set is one of the elements that collide with a consumers purchase behavior. This is because all of us establish to prioritize the assortment of expenses we make for a limited budget. That is why we are all told to be applicatory buyers, only acquiring what we need and to go by within our means. With this said, the fountainhead of whether prices should reflect the rank that consumers are involuntary to make or if prices should primarily just reflect the damage convolute in making a product or service comes into picture.In my own opinion, companies should digest the right determine, heart and soul reflecting the cost involved in making a product or service which translates into fair pricing as irrelevant to a price that reflects the value that consumers are willing to pay for. This is because the latter poses umteen issues such as isolating a lot of consumers that give out to the lower income bracket. When